Online course
Secondhand Business Course Be Your Own Boss.
Imagine turning something you already love, hunting for treasures, into a business that’s truly yours. I show you exactly how I built mine, and you’ll finish with lots of motivation, positive energy and the confidence to take action.
Press play · 30 seconds
Press play · 30 seconds
HiA little hello first
Hey you, let’s do this.
I started my secondhand business completely on my own: just me, my own wardrobe, my phone, zero followers, and no start-up capital.
From there, I built it into a successful online shop, ran pop-ups, and eventually opened two of my own stores in Vienna. In September 2026, I moved continents and closed that chapter.
Now, I want to share what I learned along the way with you: my knowledge, my experience and my insider tips.
It’s what I did, what worked, and what I’d do again. Oh, and the things I’d do differently.
Love, Nora
10Modules · The whole course
What’s inside.
Sourcing, selling, branding, growing. From your foundations and the right mindset, all the way to opening your own store.
Starting
My story. Your foundations. The right mindset.
Branding
Visual identity, brand name, logo and target group. Let’s workshop!
Registering your business
Austria edition only. Legal stuff, without the headache.
Sourcing
Treasure hunt: Everything about sourcing.
Photography & descriptions
Photos and descriptions that sell.
Marketing
Marketing your brand.
Systems
Creating systems. Being efficient.
Case study
Understanding your numbers.
Growth
Growing your (business) baby.
Your own store
Opening your own store?
The Secondhand Business Playbook
23 pages with all the checklists.
My favourite sourcing spots
My favourite wholesale contact in Italy
What you’ll walk away with
Exactly how I built it.
Great taste is your brand. The rest you can learn, and I’ll show you how.
Create a brand people remember
Name, logo, visual identity and target group.
Register without the headache
The legal stuff, in the Austria edition.
Spot quality pieces in seconds
Treasure hunt: everything about sourcing.
Photograph and describe so it sells
Photos and descriptions that sell.
Understand your numbers
A case study on what your numbers tell you.
Grow with confidence
Marketing, systems and growing your (business) baby.
After the last video
You’ll finish with lots of motivation and positive energy,and become someone who takes action.
Who it’s for
No business degree needed.
From my shop
I want you to become known for great taste and high quality.
My shop in ViennaFeedback from my last workshop.
The online course includes even more detailed information and more experience.
Secondhand Business Course - Be Your Own Boss
Choose your edition.
So see it as an investment in your new self:a business owner.
This is years of my experience packed into over 3 hours of video, plus my sourcing contact and a playbook with all my checklists and content ideas.
In my first month of selling, I made much more than that. I am convinced you can too.
Before you start
Good to know.
Do I need business experience?
No. I had no experience in selling clothing before starting my business. What you need is your phone, your eye for style, and the decision to start.
Is it for a side hustle or a full business?
Both. It’s for everyone who wants to turn selling secondhand into a successful business or side hustle.
I don’t live in Austria. Is it still for me?
Yes. The € 215 edition is for everyone. The only difference is Module 03 on registering your business in Austria, which comes with the € 245 Austria edition.
Will I learn how to sell on Vinted and Instagram?
Yes. I show you how I sell secondhand and vintage clothing on Vinted, Instagram and my own online shop, from sourcing and photos to pricing and shipping.
Do I need a lot of money to start a secondhand business?
No. You don’t need investors or a lot of money. I started by selling my own clothes, then pieces from friends, and reinvested what I earned.
Is the course in English?
Yes, all lessons are in English. Only Module 03 of the Austria edition, on registering your business in Austria, is in German.
How do the lessons work?
All the lessons are videos: over 3 hours of video content in total, plus a 23-page playbook. You have access for 1 year.
How long do I have access?
You have access for 1 year.
How do I get access?
Right after your purchase, you get an email with your access to the course.
Can I return it?
It’s digital content. Before you buy, you agree that your access starts right away, so your right of withdrawal ends once your access starts. Details are in our T&Cs.
Before you close this
Now it’s your turn.
If there’s a little voice in you saying you’re meant to create more, don’t silence it. It’s there for a reason.