The playbook

The SecondhandBusinessPlaybook.

All my checklists in one place. Built from years of experience running my secondhand business, so you can source, shoot and sell with confidence from day one.

23 pages · PDF · English

Cover of The Secondhand Business Playbook

23Pages · All my checklists

What’sinside.

Flea market checklist

What to pack and what to check at the market.

Spot quality in seconds

The things I look at first, every time.

Is it really vintage?

A few clues that help you tell.

Wholesaler checklist

Before you order, and once your bale arrives.

Sourcing online

Where to find great pieces online.

Brands to look out for

Gems from Europe, vintage classics and contemporary quality.

Photography checklist

Photos that sell, with examples.

Where to sell

Platforms and your toolkit.

Descriptions & keywords

Templates you can copy and fill in.

Your own shop

From your first pop-up to the shop kit.

90 ideas for your marketing

30 content ideas, 30 viral hooks and 30 email ideas.

The Secondhand Business PlaybookInside01

A sneak peek

Take a lookinside.

Here are some of the pages. The details stay blurred until it’s yours.

Page 2 of the playbook: Hey you, let’s do this. A letter from Nora and the contents
Page 3: Flea market checklist, blurred
Page 6: Wholesaler checklist, blurred
Page 7: Sourcing online, blurred
Page 9: Gems from Europe to look out for, blurred
Page 17: Your own shop, blurred
Page 20: 30 viral hooks, blurred
The Secondhand Business PlaybookSneak peek02

Who it’s for

Your shortcutto selling.

This is for you if
You are just starting your secondhand business
You love hunting for secondhand treasures
You want to know what to look for before you buy
You need ideas for content, hooks and emails
What you get
23 pages of checklists
My brands to look out for
90 ready-to-use marketing ideas
The PDF right after your purchase
The Secondhand Business PlaybookWho it’s for03

The Secondhand Business Playbook

Get yourcopy.

The playbook · PDF

€ 35

23-page PDF, A4, in English
All my checklists
30 content ideas, 30 hooks, 30 email ideas
Download link by email right after purchase
Get the playbook

Want the whole thing?

The playbook isin the course.

The online course comes with the playbook included, plus over 3 hours of video, my favourite sourcing spots and my wholesale contact in Italy.

See the online course

Before you buy

Goodto know.

How do I get the playbook?

Right after your purchase, you get an email with your download link. You can also download it from your order confirmation page.

What format is it?

A PDF with 23 pages in A4, in English. Open it on your phone, tablet or laptop, or print it out.

Is it included in the online course?

Yes. If you buy the online course, the playbook is already included.

Can I share it?

No. The playbook is for your personal use only. Don’t share, resell or upload it anywhere. Sharing without permission is a copyright infringement.

Can I return it?

It’s a digital download. Before you buy, you agree that you get it right away, so your right of withdrawal ends once the download is available. Details are in our T&Cs.

The Secondhand Business PlaybookGood to know04
Nora in sunglasses and an oversized cream coat on a city street at sunset

Before you close this

Now it’syour turn.

Everything I wish I had on day one, on 23 pages. Be bold. Just start.

The end (the beginning)@honestsecondhand